002 men@pause- men@pause interviews Duct Tape Marketing

Join me as I interview John Jantsch, author of best selling book,            Duct Tape Marketing. In this 25 minute interview John and I discuss:

1. John's men@pause philosophy enabling him to choose work that matters for the past twenty years.
2. How John developed a marketing system around Duct Tape analogy.
   
3. John offers predictions on the changing face of coaching and marketing.
4. John discusses his definition of marketing and the discovery process of creating a marketing system preferred by small business.
5. What sales leaders should know about marketing, and what marketing leaders should know about sales.
6. John gives us a brief overview of his next book idea for all of us to enjoy.